If they keep increasing revenue and increasing profits, but they don't do well at social media, it will just mean it is a better and better buy all the time.
I'd be happy picking up an additional 7 - 10 million shares at these lower prices if I see the revenue and earnings increase. I bought the ones on the ask at $.0049 and $.0050 earlier this morning. Then they moved the ask up on me to $.0052 so I let it be. For today. Eventually, someone will see it is at a P/E of under 10, maybe down to 7 or 8 (this is saying the revenue and earnings go up as I expect, and assuming your assumption that no one buys because they have poor social skills keeps us at a low price) and that will open the door to a new group, or even a larger company who would love a cash flow and earnings positive addition to their dismal; books, and we are bought out.
So I'm fine with them doing better and better with the business and still ignoring the social media. :-)