That's always been the bet eh! Actually, hundreds of millions at some point. Way back when Rossi indicated they could get 50 - 100M of the traditional cover market. Most of his previous revs were from Private Label in the past. Building a standalone brand is a very lengthy process in most cases.
Buffalo starting to produce in earnest by the end of May. So far sales have been muted. Let's see if AU Media and on-line websites like Amazon, Ebay, Wal-Mart, and WorkSport can drive sales...along with what I expect will be a continuation of Private Label sales.
Shit, I'll open a Lemonde Stand in front of the Plant and donate my revs to the company.!!