This study goes a long way in explaining that. For some, winning is irreverent and explains what's seen with Bergio.
"Why gamblers get high even when they lose"
"You might think gambling is all about winning, but a range of studies show that things just aren’t that simple. Why do gamblers, even unsuccessful ones, keep getting a buzz?
No one likes to lose – even pathological gamblers. And yet they keep on betting. If the house always wins, why roll the dice again? People addicted to gambling frequently report that, despite losses stacking up, the buzz keeps bringing them back to the card table or slot machine.
“I wanted to gamble all the time,” one former addict recalled to Scientific American in 2013. “I loved it — I loved that high I felt.”
And recently, one Wall Street executive admitted defrauding family, friends and others out of $100 million to feed his habit.
“It was just a way for me to get money to feed a gambling addiction,” he told the court. [click below to read much more...]
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