The whole thing makes sense logically. If a large company wanted to build their own brand of 40 microbreweries that had huge tap room profit margins, they would face significant costs and delivery schedules to get 40 complete installations of all the beer equipment necessary.
But by partnering with a company that has a stellar reputation for manufacturing high-quality, state-of-the-art equipment, it puts them right at the top of the line for getting access to that type of equipment, allowing them to scale relatively quickly.
That's a huge advantage over any other company that has the same idea of opening up a microbrewery franchise as well. It's like the big boys and girls are coming to play in the microbrewery franchise space!
With a partnership, there will discounted up front costs to get all of the brewery equipment, but it will be made up for via shared profit margins from the revenue of the microbreweries. That's a reasonable and logical guess. Both parties clean up as a result! Just my opinion; not investment advice.
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