I'll disagree to this point....
No successful company invest millions into a project and treats it as a "play toy."
I think the greatest challenge for them is that a passive investment by the company turned into an active investment in an industry out of their wheelhouse. Honestly, they make lots of money in their 8 other brands and don't have a need to move as fast as we investors would like to see. However, they are successful businessmen and will apply the same acumen to GMER to make it a success as their 8 other brands. Certainly, these market conditions don't help us with our patience, but like I've always said, "Don't bet on the product or service, bet on the management's ability to bring it to market."
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