They did a broad application license with Canopy CBD. Focused on wholesale/white label sales. This is the first beverage-specific deal that I know of. The bioavailability with UST is way beyond anything out there. Great test results from last year. The reduced molecules stayed in a nano state after an entire year. This was huge because the shelf life using other methods is under 2 months.
Pressure seems to have moved their business strategy from licensing contracts to partnerships in specific applications. Better for PB but better for any company partnering with them as they have a market edge not available to competitors.
Great move.
The fact that OWP didn't even PR it makes me suspect something more relevant is coming first. I think we are close.
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