LOL! Back in the late 80s, when all retail trading was done over the phone with a broker, I called my broker and discussed buying 10 shares of Berkshire Hathaway. At that time I believe it was trading just over $3,000. He told me that their analysts' opinion was that BRK was primarily held by institutions and was too risky for small investors given the large swings with such an expensive stock. Opportunity lost..