it is always great to hear we are in XX number of stores in the YY region of ZZ country. the issue is: how much product are they actually buying to stock the shelves and how much of the initial purchase moves off the shelves. Hammy just completely misses (IMHO) the FACT that CPGs cos have to provide the marketing heft to get that product sold off shelves (not just get it on shelves). My dread is that Q1 is plagued by stranded inventory and that there are minimal re-orders by these stores - or even returned product that exceeds shelf life.
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