The shorts have destroyed many a company. They always look at the situation as though they cannot lose. and with such crooked leaders here in america they feel like they are guaranteed a win regardless. Based on how the company has set this up, they have set it as a trap for those shorting and have done it in such a manner as the sec cannot object and accuse them of market manipulation.
buy where you are comfortable, sell where you are comfortable. Or hold and follow the companies plan.