For starters, as I have mentioned many times, effective and trusted leaders do what they say will do. Leaders set a standard and stick to it. They always meet expectations at minimum. Trust is built as expectations are at least met, if not exceeded on a regular basis. This is how confidence is built with investors, lenders, employees, etc. One does not have to search hard to find the many times Elite management has set unrealistic expectations for themselves and completely tripped over that bar.
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