"which in turn would explain why they would announce it at such a seemingly ignorant time, prior to even being merged in."
This was the point I been pounding the table on and glad someone else explained it perfectly!! Again, no one is doubting that EV Hotel brand will be successful or that it is loaded with business prospects we never seen in OTC. We get all the glamour!! This is the main issue here and some are purposely acting insensitive to this problem.