PackMan, let me teach you about sales: Never bash your own product, carefully listen and sell people on VALUE, and make sure you're better at selling than they are- because one of you is getting sold. Master those 3 things.
Apply that to these trash tickers. Management understands that you need to sell the people to sell the shares. They pump their product with positivity, do their best to sell the value/dream, and sell the people on why they should buy a mountain of lucky shares! When a, b, and c don't work (PRs) they come up with mother of all news... ticker runs mad.