All of these line up with $APRU creating a framework for a profitable and scalable business.
I don't know that it's deception, but it's true that some of these have not come to fruition yet, like Hard Rush. It could be explainable as the Lena deal needs to happen first, but what's going on with that? We know that Rich Bickle is a real guy that has real contacts in NASCAR, and he also has come out as an investor and plans to help not just get Lena, but multiple breweries. They plan on having APRU sponsor a Nascar TV show... pretty awesome from reliable sources.
This has always had potential, but I also understand the frustration that it seems like we're still just in the upper midwest. The products are great... I've bought them locally when they were in Lucky's and I've bought directly from them and also through Amazon. Tony's proven that he can do things and make connections, but he is kind of rebuilding it and going full steam with the Element brands... oh and natural lube... I'm sure there's a joke in there somewhere...lol