"For better or worse, this kind of announcement is something that the mainstream media just might pick up on. I think that would be a good thing in the short term, as it might lift the SP up to a more appropriate level and allow BOCX to strengthen financially (with some dilution, of course)."
You are correct. As long as the company does not spend a lot of money on somethng like this, it will not hurt anything. If they dilute more and use it for something that I consider worthless, then I object.