For as long as our CEO believes she is running an R&D operation and think that Marketing is putting boxes on shelves full of boxes of all kind, we will remain frustrated.
For as long as she keeps dreaming of a great future without understanding that she just cannot for customers to find our boxes by accident, frustration will remain the name of the game.
Large and/or institutional investors will not touch this stock, considering that if she waits long enough, Else's potential market will be taken up by better mange companies, even if their products are less great than ours.
What a pitty ...