@BionicBoy, thank you for your reply. Yes, I agree with you on this one, but
I think overall there is a good chance they will do well next year. Appointing Brien Atkins as a sales director was a very good move. I am hoping he will get few million shares of INKW to have incentives to work hard and make it happen. The reason for new equipment being install right now, is because of the interest in Be Water to be sold in gallons, and they must have a client lined up already.
I like Be Water very much and think it's one of the best high-end waters on the market, so I believe we have a chance.
I suggest you email them with your concerns and express opinion, I do it from time to time.
Here is the email I sent them few weeks ago:
"MARKETING SUGGESTION FOR GREENE CONCEPTS.
WARNING TO YOU FIRST, AMY AND LENNY!!!!!!!!!!!!!!!!!!!!!!!!!!!!
YOU WILL NEED TO GIVE UP YOUR RELAXING LIFESTYLE IN CALIFORNIA AND CHANGE YOUR RESIDENCE TO NORTH CAROLINA STATE NOT FAR AWAY FROM GREENE CONCEPTS PLANT, AND FINALLY START WORKING. ELON MOSK IS A VERY SUCCESFUL BUSINESSMAN, BUT HE SPENT YEARS SLEEPING IN HIS FACTORY TO MAKE HIS BUSINESS ADVENTURE A SUCCESS, ALSO A PUBLIC COMPANY. HIRING ONE DISTRIBUTOR AND HAVING QUIET TIME WITH MORNING COFFE WILL NOT CUT IT.
1. Identify 100-150 chain stores in close proximity to the plant. 10-20 states.
2. Send 5 cases of Be Water along with brochure to decision makers regarding purchases. Ask them to place some bottles in the fridge and do tasting. Ask purchasing manager to take one case home and share with family members.
3. Make a follow-up phone call and try to persuade it's the best artesian water made in USA, fresh from wells in North Carolina mountains, and not like competition where water travels in containers from another country during 95 deg. temperature in plastic bottles for weeks etc....
4. If they answer we are all set for now, ask them for permission to follow up in few months.
5. Three months later I would make another shipment of free 5 cases with brochure.
(JUST THINK ABOUT IT, with 150 chain stores receiving ten 24 cases of Be Water, 36,000 bottles of Be Water were tasted by decision makers responsible for purchases)
6. I would place all the names and addresses of those 150 companies on the company's website.
7. Use YouTube influencers to start bragging about Be Water (and other sources on the internet) with the offer of free samples and point them to the Greene Concepts website where those 150 chain stores addresses are located. Also, suggest making a trip to the closest chain store and ask them to carry the product.
8. Hire 10 college marketing students to travel around and start knocking on those listed chain stores doors asking to carry the product. Students could present themselves as those who live in the area and tired of ordering Be Water on the internet. Just walk in the store and ask for a manager to speak to and make a push. 10 students making round trip to all stores means 10 of them bothering the same managers.
9. Use other traditional means of marketing available for free on the internet.
10. Send Be Water samples to major magazine publications for free publicity. If they like the product, they will do it. Why, because of possible future advertising revenue.
11. Develop beverage without Hemp and CBD, so it can be sold in every store in USA, not just selected CBD outlets. Beverage should be based on Be Water, and not some other filtered water (big plus in my opinion)."
Actually, decriminalization of marijuana on the federal level is getting closer to be done, so CBD and THC beverages will become very popular in my opinion sooner than later.
Keep in mind, Lenny Greene is a master pumper, and if sales start soaring, he will make sure everyone is raving about it and subsequently drive the stock price to the roof again.
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