Here is the table from the S1 that should help. They were getting basically 3M worth of shares for their $500k using the cashless option. Now it seems they get 1M worth at the cashless option and the rest, I am guessing the remaining $2M must be the cash option, so the company will get more money at least with this change. But I haven't had time to look in detail to see if that is correct. There is a limit in the S1, 20c is the lowest they can exercise the option.
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