Who benefits from a reverse stock split?
Bottom Line. A reverse stock split reduces the number of a company's outstanding shares and proportionally increases the share price. While a higher share price can help to boost a company's image, reverse splits are generally received by investors as a potential sign of "fundamental weakness".
Who benefits from a reverse stock split
The company might benefit from a reverse stock split, if it is able to recover from the associated negative market perception. A reverse stock split might, for example, allow a company's stock to remain listed on the NYSE – but that only helps if investors still want to buy. Experienced and market-savvy short sellers might also benefit, but this is not a strategy that works for everyone and is very high-risk.
Lets buy at the ask price and slowly build this up to $5+ a share so we do not even have to utter the horrible word R/S! This kills most companies.