I am glad they don't PR pre-loads. I think pre-loads deserve being noted but only as part of bigger news or in a tweet because they are not money made they are an opportunity for money to be made in the future. They have estimated that somewhere between 50 to 80% (the 50 is right, not sure about the upper number of 80 it could have been lower ....not going to look it up right now) of pre-loads turn into orders. To this 750 units means, about 375 to 600 units sold.