Right idea...but...
When we were given our options, we were told at a big rally that if deliver results our performance would influence the share price. That is the theoretical alignment HR preaches.
So, the point remains, anyone given stock knows the only way to influence the share price is to perform. Elite has performed, it has delivered 4x revenues in the past three years and achieved profitability. That the share price languishes is more on the buyers of shares (and the OTC) than the company. And for all those who argue that this proves Nasrat should make more noise, I would not disagree completely. As the hiring of Kirkov might have been PR'd and Nasrat could have had the forum to explain the larger meaning. But he did not.
A couple of reasons why it was not PR'd come to mind. First, Nasrat has some scar tissue from the "no one can stop us now" statement and/or second, there may be other issues at play. Remember the reason for not having PR'd the Dexcel partnership? To me more than Kirkov, that was an opportunity to show the company is reaching into markets more broadly and, in fact, Nasrat could have inferred the partnership could well result in reaching countries beyond Israel. But he did not and he explained why. Those decisions are his to make. We will only know if we ask at the next CC why no Kirkov PR. Nonetheless, my position remains clear, the company is better positioned than ever before to achieve success.
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