That is what they have been doing more recently. They have said the goal is breakeven this quarter and profitability afterwards. Those are concrete goals, the problem is people have no patience.
I was one of the loud critics expressing my hatred when they were doing weekly updates. How often does any big company update their shareholders, basically quarterly, and why is that, because business takes time.
Anyone who is focused on day to day movements to me is not an investor and has a pure lack of knowledge of business unless they are day trading