That interactive map is great...and baffling at the same time!
Alto ($68K) and Ruidoso ($1.1M)...the distance between them is a 10 minute drive however the monthly cannabis sales between the two areas is vastly different:
Hobbs ($1.7M) and Lovington ($8.6K) -- 30min drive.
Clovis ($1.1M) and Texico ($78K) -- 15min drive...yet Texico is closer to the border.