correct. even if the fed snapped its fingers and made MJ legal, companies still need to manage expenses, margins, build brands, gain customer share, do great customer service, grow to become the go to company for MJ, differentiated from the others by the scope of skus on the shelves, customer service, house brands at value pricing. penetration of the market geographically and online, etc. That's what SHWZ is doing. The only adverse impact to SHWZ if fed went legal is a lot of money would flow mindlessly to more well known companies who are doing none of that, show sp would continue to sputter, but in time, Shwz will continue to move forward, ultimately eclipsing those less well-managed companies. And big tobacco, beverage, would come striding in with deep pockets upsetting the table with buyouts or attempts to run smaller more well-established companies out of business through pricing. That last item is my biggest worry about MJ, that we do get the fed to make MJ legal before companies like SHWZ have developed more fully to be really solid buyout targets.
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