As the previous 10-Q reports and their attached exhibits show, the majority of shares are owned by Yorkville Advisors' private fund, the new fund listed in the latest 10-Q, and company employees. Kona is beholden to the funds, moreso than the little investors and daytraders that hold less than 20% of outstanding shares.
I see a company that is working hard to expand delivery of good products into new market areas.
The only way share price will improve is for them to deliver product, while working to lower production costs.
Word-of-mouth is free advertising, but it is slow without a viral campaign to encourage it. They need a media person to work that angle, but it looks like they lost him in March.
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