Actually they are paying the OTC (not FINRA) the fees in order to be 15c211 compliant. They have to pay the OTC or be dropped to the grays preventing the retailers from buy the shares and retailers are the main source of capital because no institutional or savvy investor would ever touch this stock on the grays.
15c211 was supposed to protect investors but was really a way for scheme pump and dumps to be seen as legitimate by paying the OTC fees to be current under the guise or protecting investors. This is worse than the bank bail out prime mortgage scheme.
15c211 only did one thing. It legitimized pump and dump schemes.