It’s not emotions….it’s the assimilation of information and drawing a conclusion based on the fundamentals. TA may catch the s/t trends but the woke leaders action are not based on any real logic and I don’t see how trend analysis will ever see the disruption that’s on the horizon based on illogic actions. No iconic company panders to a very small percentage of consumers at the exclusion of most of its customer base. Disney has change the way it communicates with its base because of the risk of angering a very small but activists group. This is in my view the pure definition of insanity.
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