If I wanted to sell them - I'd let people know what our company was doing and the progress being made. Not sure how wishing everyone a Happy Holiday with pretty pictures has anything to do with fabricating, setting up and networking light poles w/ accessories and sensors gets us there without some concrete and substantial information.
Might throw in some real details about the products/services, and let show them that it will be profitable - and the shareholders will reap rewards for this. - instead of cooking the books and taking the proceeds out the back door.
Seems simple, not sure what the issues are (actually I do).