Check the ego at the door please, it does no good.
If you look at the chart (minutes/day) you can see this was a frontloaded pump, with someone knowing news was being released.
Now, you have no way of knowing who dumped into it (It was dumped), but i'd guess it was those buying last week, that pumped the news was coming, combines with shorts shorting after 100's% run, and those like Lexey/Legal that took significant loses?!?
Those that are stuck, know the game, and didn;t play this one correctly. <YET>
Will chase IR/TA/CO for info.
Dave