Great link.
But as relates to KG, and it’s branding efforts is where to SEE or HEAR its efforts.?
The Buffet quote suggests it takes time to build a brand.
Now 4+ years it IS reasonable to reflect on the efforts.
Brand development is not sales, it is the visible clear and evident results of a strategy to establish awareness of its products in a way that builds and insinuates into lifestyles and repeat business.
Social media, marketing display, website, catch phrases, clarity of identity …
I note that KG made press releases about making such efforts, hiring teams etc with no follow up. THIS is what I point to when I share what seems to me a missing focus.
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