The money they made selling their shares.
The business makes no money, it never has and it never will.
The company's history of fantasy PRs, go back well before: Covid, new reporting requirements, the war and elections. They have been feeding the share holders a line of crap since day 1 under disclaimer protection of "Forward looking statements". Here is 1 of them advising readers: "Such forward-looking information is provided for the purpose of providing information about management’s current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes, such as making investment decisions.
The company, really exists on paper. It has ever since it was created over 12 years ago and it will never be anything more than that.