The licensee model is a mixed bag. While it’s great in terms of expansion and deepening of brand awareness and reputation my understanding is Lowell only collects revenue of 15% wholesale. So despite licensee sales being impressive, little of this lands in Lowell’s coffers. The upside to the licensee model is virtually no costs to Lowell and with 3 more states coming online, the revenue run is certainly going to get better.
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