Well, They filled 2 BOD seats with gentlemen experienced in growing brands and sales online and brick n mortar, so one could speculate there is an acquisition finalizing in this space.
Hemp cigarettes/CBD, etc.. been hinted at. Vertical integration has been a component of strategy as well, maybe a grower/cultivator incoming???
IMO it is reasonable to expect news and updates weekly now as clearly they are beginning to roll out their growth strategies..