All I know is that I use them for advertising over all else. The most accountability for any platform on advertising/ dollar spend- as you can click on the profiles that engaged to verify.
The problem is most businesses pay for a social media ad package- that charges on top….. leading to wasted money….. huge issues with a social media advertising manager running pages and comments- as they don’t know the profession and fail miserably.
If you aren’t lazy and don’t mind doing your own Facebook ads- you will likely win huge.
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