This is interesting with regards to the article of the big SP's hooking up...
"Mobile Commerce, which already makes the match between key words and advertisers on behalf of mobile operators and search engines, has come up with a new twist. It caters to media companies, allowing them to operate a D2C AdWords-type scheme and bypass operators in the process"
looking good JP. Let's hope something really big comes out of this for NEOM. Where there's smoke, there's fire. And YJ's response adds fuel to the fire. Dr. Mike