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BornAgain

06/10/22 9:16 AM

#18141 RE: Ecomike #18139

EcoMike, that's a great article with graphics on the potential of the dive market, next problem is how to reach the masses with the options they have available to them. Once BWMG figures this out it will be golden, I think they are on their way with their new acquisitions.

It would be nice if they could get their products in stores like Dick's Sporting Goods or Target. This is a great product with a lot of potential too!

From a previous article...



Surface-supplied air systems can create a blue ocean in the dive industry because it creates a new market. Furthermore, SSA does not replace scuba diving. On the contrary…

Surface-supplied air diving could be our best tool to bridge people from snorkeling to scuba diving.

What’s next? We need to figure out how to integrate both the product and the experience in our current operations while increasing consistency in the quality of the experience, which is the other thing the dive industry is in dire need of.



https://medium.com/scubanomics/surface-supplied-air-vs-a-blue-ocean-strategy-for-the-dive-industry-b3aafe4e2496