Sometimes I question myself why didn't they just hire a PRO player and made a TV comercial. I don't know (for now) if the space stunt was a success. Sponsoring a good PRO player is very expensive and I think impossible for such a small company. Big names go with big companies.
"What makes you think that the wouldn't have sales and retailers?"
Last year was not a good one and I have my doubts. When they start selling clubs and when they present retailers i will become a believer. One more question: why don't they use names in PRs - the last PR about spring sale.