$SFLM DD - Updated May 22, 2022 [important aspects in bold] -------------------------------------------------------------------------------------------------------------- Summary Of Changes In This Update
- Revenue for Week 20: $0.223M.
- Total Revenue for 2022 for Weeks 1-20: $5.409M.
- Pro-rata estimate for Total Revenue in 2022: $14.06M.
- Update to "2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue" section: $0.0777 / $0.0942.
- Inserted new section: "Key Points - CEO 15th Video - 2022 Progress So Far / Metaverse - PR'ed May 20, 2022".
-- Average weekly revenue now $270K - compared to $192K in 2021 - up 40% - on top of the 34.8% already achieved in 2021.
- Deleted section "Key Points - CEO 13th Video" [improved performance since in 2022 Q1].
- Deleted section "Key Points - Formation of Metaverse Division / CEO 14th Video - PR'ed February 11, 2022" [either covered in new CEO 15th Video or actions already completed]
- Link to PR on May 20.
- Update on May 18 [Metaverse launch delayed a few days for final imrpovement tweaks]. -------------------------------------------------------------------------------------------------------------- Backstory - October 2020 > July 2021
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - almost 19 years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna and Numuni.
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 15 x videos [see links below].
The CEO has confirmed that he sees no reason for a reverse stock split [source: PR dated October 9, 2020 announcing CEO takeover].
On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
SFLMaven now also sells at 1stDibs [source: Twitter July 8, 2021] -------------------------------------------------------------------------------------------------------------- Future Intent
- Increase inventory to increase sales volume.
- Build out own professional on-line retail site - already being worked on [source: 3rd video].
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
- Expand the new Non-Fungible Token (NFT) Division [source: 9th video and PRs September 21 and 23]
- Already signed first renowned NFT artist - draws live crowds up to 30,000 people [source: PR dated October 15] and a second NFT artist [source: PR dated October 19].
- Plans to recruit local NFT artists to expand Nationwide [source: 11th video].
- Develop a Collectibles Marketplace Strategy by acquiring around 7 x collectible companies - and grow using proven business model - to same revenue level as original SFLMaven Jewelry Division - see more detail in specific section below [source: 9th video and PR dated September 21].
- In the longer term, looking to acquire 8-10 collectibles companies over 5 years [source: 11th video].
- Diversify and grow another significant revenue stream with a Metaverse Division [source: 14th video]
- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB - so we can expect a sustained .01 bid at some point ahead - have plenty of shares from current levels [source: 7th Video].
- Reduce shares available through the multi-stage Shareholder Protection Initiative [see relevant section below] -------------------------------------------------------------------------------------------------------------- Expansion Announcement - September 16, 2021 [source: 9th video]
Start acquiring other collectible companies to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.
Already in discussion with a few companies - looking to acquire 6 or 7 - such as those specializing in: baseball cards, comic books, handbags, toys, stamps and sports memorabilia.
Plan is to build each to have the same size revenues as SFLMaven Jewelry Division - currently around $1M > $1.17M+ per month.
In addition, has formed a NFT Division of SFLMaven.
As at December 31, 2021 compared to December 30, 2020
Total Current Assets: $1,385,723 - up from $400,144 - up 246%
Total Assets: $1,977,288 - up from $838,272 - up 135%
Total Sales Income: $11,092,725 - up from $8,473,292 - up 31%
Less Returns & Allowances: ($1,090,841) [9.8% of sales] - ($1,057,482) - [12.4% of sales] - Return Rate reduced by 26.5%
Total Sales: $10,001,884 - up from $7,415,810 - up 34.87%
Total Cost of Goods Sold: $8,614,698 compared to $8,235,908
Gross Profit: $1,387,186 compared to ($820,098) - improved by $2,207,284
Total Operating Expenses: $1,688,386 compared to $1,870,088 - reduced by 10%
Operating Income: ($301,200) compared to ($2,690,186) - improved by $2,388,986
Net Income: ($301,020) compared to ($4,450,475) - improved by $4,149,455
Cash At Beginning of Period: $3,392
Cash At End of Period: $264,833 - up $261,441 -------------------------------------------------------------------------------------------------------------- Key Points - 2021 Achievements in Breakout Year PR Dated April 1, 2022
2021 Performance Highlights:
[confirms my analysis of the 2021 Annual Report in section above]
Total Sales: $10M+ - up 35% year over year
Ending Inventory: $1.12M - up 184% year over year
Gross Profit: $1.4M - up over $2.2M year over year
Net Income: ($301K) - up over $4.1M year over year
Total Cash on Hand: $265K - up over 5,000% year over year
Total Buyers: up 15% year over year
Repeat Buyers: up 20% year over year
CEO Comments:
"The Company saw strong growth across key metrics reflecting better execution as well as an improving macro environment"
"The Company also benefited during the second half of the year from a competitive advantage over other jewelry and luxury goods sellers due to a lack of dependence upon a global supply chain and manufacturing foundation."
"The Company is already on pace for even stronger growth in 2022, which may be further augmented by the implementation and launch of SFLMaven’s metaverse strategy as it lays a foundation to become the first native dealership of high-end vintage digital jewelry NFT items for avatar use in the metaverse."
“2021 was a breakout year for the Company, even though it is already being sharply outpaced by our performance thus far in 2022”
“We saw tremendous gains in every major metric and achieved gross profitability through improved efficiency, better product sourcing, increased web presence and traffic, and more repeat customers."
"We also ended the year with a much bigger stockpile of cash and product inventory, laying a foundation for the explosive growth we have seen so far in 2022.” -------------------------------------------------------------------------------------------------------------- Key Points - Record Setting March 2022 Performance PR Dated April 8, 2022
- Sales Growth: 51% year over year.
- Annual Run Rate: over $14.4M in total topline sales.
- March 2022 Revenue: $1.21M - up 51% year over year.
- Total Sales: up 49% on a sequential monthly basis.
- Average Sales Price Per Item: nearly $900
- Items Sold: 1,362 - up 66% on a sequential monthly basis
- New Company record for total sales.
“So many factors are coming together this year, but the most important appears to be our market positioning”
“Most of our competitors are seeing volume and pricing offset by supply chain limitations. Because we aren’t dependent on complex logistics or manufacturing dynamics, our model has created a tremendous opportunity to pick up market share, and we are delivering on that premise and picking up record numbers of new and repeat customers along the way, suggesting this period is not only offering SFLMaven a windfall on pricing and volume but a sticky competitive advantage on branding and market identity.”
"During the month of March 2022, the Company managed to set new multi-decade records in total sales, product pricing, and unit sales volume as demand for high-end goods grows in an environment defined by supply shortages for precious metals, rare goods, and luxury items."
"The Company remains committed to its model as a convenient, market-leading auction-based distributor of vintage jewelry and high-end luxury goods through its top eBay store while working to expand to additional outlets."
"SFLMaven is also continuing to prepare for the launch of its metaverse strategy, which will feature NFT-based wearables centered around luxury vintage digital jewelry for avatars through its soon-to-open metaverse store in Decentraland."
“We are now on pace for our best year ever on the back of record sales from our core in-real-life jewelry business as we work toward the launch of our digital NFT presence, which we continue to believe holds tremendous potential given our first-mover positioning.” -------------------------------------------------------------------------------------------------------------- Key Points - 2022 Q1 Achievements PR Dated May 11, 2022
Financial Performance Highlights:
- Total Revenue: $2.93M - up 7.5% year over year
- Total Assets: $2.4M - up 140% year over year
- Total Gross Profit: $614K - up 4% year over year
- Total Cash On Hand at Close of Period: $332K - up 3,814% year over year
- Inventory On Hand at Close of Period: $1.27M - up 194% year over year
Operational Performance Highlights:
- Established new strategic vision with planned expansion into NFT digital jewelry marketplace.
- Acquired Metaverse real estate in Decentraland for virtual digital jewelry NFT store.
- Hired Chicago Digital Design Consultancy for Metaverse presence.
- Set multiple new company records for single auction and weekly sales performances.
Comments on Performance in 2022 Q1 and Outlook Ahead:
“Our core jewelry business logged strong growth in Q1, with a steady flow of big auction results driving cash from operations, resulting in greater operational flexibility and the opportunity to establish strong growth in inventory.”
“We were also able to make critical investments in future sales expansion as we move rapidly toward the launch of our Metaverse presence, where SFLMaven will become the world’s first native virtual dealership of high-end vintage digital jewelry NFT items for avatars.”
"SFLMaven saw performance in the core vintage jewelry business consistently at or near record levels during the first quarter."
"Overall, the Company continues to see marked growth in items sold, prices per item, and overall sales so far in Q2."
"The Company also accumulated a large cash position during the quarter as average weekly sales exceeded expectations."
"Management has decided to begin diversifying its cash position given steadily higher inflation levels that pose a risk to long-term purchasing power."
"Steps to address this risk include holding higher average inventory levels and establishing some exposure to Bitcoin through market transactions as well as expanding customer payment options to include Bitcoin."
"Management continues to be excited about the long-term growth potential created by establishing a presence in the metaverse and an NFT business dealing high-end vintage digital jewelry items for avatars."
"Q1 was pivotal in establishing this strategic direction, and the Company has made significant further strides toward achieving this vision in Q2'
“Q1 was a tremendous quarter across the board. We broke a number of records in our core physical jewelry business, and we laid a foundation for digital expansion that opens up a new world of potential growth going forward.” -------------------------------------------------------------------------------------------------------------- Key Points - Excellent 2022 Q1 Report - Filed May 13, 2022
Inventory: $1,274,357
Cash: $331,900
Total Current Assets: $1,606,257
Total Other Assets: $807,834
Total Assets: $2,414,091
Sales: $3,002,298
Returns: ($76,799) - only 2.5% - excellent for totally on-line business
Total Net Sales: $2,925,499
Total Cost of Goods Sold: $2,311,707
Gross Profit: $613,792
Total Operating Expenses: $513,395
Net Income Profit: $100,397
Cash At End Of Period: $331,900
This is an absolutely outstanding result - first $6-figure net profit - and this is just for the Jewelry Division before we add the Metaverse Division which will have around 5 weeks revenue included in 2022 Q2. -------------------------------------------------------------------------------------------------------------- Key Points - Corporate Update Ahead of Launch of Metaverse Store May 18 PR Dated May 13, 2022.
- Company moving toward significant strategic goals centered around the full launch of the SFLMaven Metaverse Store.
- “We continue to see strong and stable results from our core real-world vintage jewelry business, which is on a path toward significant growth in 2022."
- "we believe in embracing new and innovative pathways – as we did two decades ago when we took vintage jewelry online through eBay"
- "the digital NFT-based vintage jewelry marketplace appears well situated to deliver accelerating growth in the years ahead.”
- "Bloomberg recently calculated that the Metaverse could be worth nearly $800 Billion for investors in the years ahead, marking it as a leading thematic axis around which high-growth portfolios will be built over the coming decade."
- "JPMorgan later backed that up, calling the metaverse a $1 Trillion opportunity."
- "The demand for “skins” and virtual accessories has proven to be a durable and rapidly growing opportunity, as evidenced by Fortnite’s $5.7 Billion in sales of virtual accessories in 2020."
- "The Company believes the market for classic luxury goods in digital form in the Metaverse holds enormous promise as well."
- “Many major brands have started to migrate into a metaverse footprint, including fashion brands such as Dolce & Gabbana, Etro, Elie Saab, Imitation of Christ, DUNDAS, Franck Muller, FaithTribe, Chufy, Jacob & Co, Monnier Frères, Gary McQueen, Mert Otsamo, Guo Pei, and AUROBOROS. This is more than software – it’s a cultural phenomenon still in its very early innings."
- "SFLMaven is firmly committed to establishing itself as the leading vintage digital jeweler in the space. We have already made our fixed cost investments at this point, and the launch is now just days away.” -------------------------------------------------------------------------------------------------------------- Key Points - CEO 15th Video - 2022 Progress So Far / Metaverse - PR'ed May 20, 2022.
- Additional employee added to get more listings uploaded each week.
- Selling more items and at a higher price this year - locking the core business in a strong growth trend.
- "Core business is rocking".
- No supply chain issues.
Metaverse Store
- Opening delayed by a few business days from May 18 for "final tweaks".
- Other companies have already seen enormous revenue growth by adopting a metaverse strategy.
- Just one free video game had wearable accessories sales revenue of $5.4 Biillion in 2018, $3.7 Billion in 2019 and $5.1 Billion in 2020. SFLMaven will be capturing a portion of that market.
- Company is set to become the first mover in the vintage jewelry space in the Metaverse in Decentraland initially.
- There are special applications that align well with the jewelry industry.
- This includes actual weddings now taking place in the Metaverse and SFLMaven will be the first store offering jewelry.
- The Metaverase store will be interactive with the real jewelry eBay store - the first items that will be working on is bridal jewelry and birthstones.
- Lines as they become available will be announced in future update videos.
- "There is a lot of excitement around the Metaverse - it's like it was 1992 all over again and the internet is about to take over and no one knew it yet and we're in 2022 - 30 years later - and the Metaverse is about to take over and be a part of everyone's lives in some way, shape or form and we are going to have a massive footprint in the jewelry industry in the Metaverse."
- "We're onto something big and we're really excited."
https://vimeo.com/711712239 -------------------------------------------------------------------------------------------------------------- Metaverse Division - Rationale / Progress of Setup
The new additional $SFLM Metaverse Division - already in the process of being set up - is going to be a huge additional revenue stream.
For example, accessories bought by 350M users of just one free game on the Metaverse had revenue of $14.2 Billion in 3 years [source: 15th Video].
$SFLM will be offering jewelry as accessories - so easy for them to do as they have items to capture images of all the time - on their own Metaverse store.
The company is already making exceptionally rapid progress on getting the Metaberse Division up and running:
- Formation announced - PR'ed February 11, 2022.
- Closed the purchase of the "real estate" in Decentraland - PR'ed March 4, 2022.
- Hired a digital design consultancy to direct the company’s Metaverse presence - PR'ed March 11, 2022.
- Announced would be attending one of the biggest Cryptocurrency conferences in the world in April - Bitcoin Miami 2022 - to make essential connections as it rolls out the Metaverse venture - Twitter update March 24, 2022.
- Announced development of Metaverse Story in Center of Decentraland had begun - Twitter update March 25, 2022.
- Announced partnering with Metaskins Studios SAS for the design and creation of the Company’s metaverse presence at its real estate plot in Decentraland - PR dated April 28, 2022.
- Store opening now going to be in May - latest update May 18, 2022.
- Then the additional revenue stream - on top of the $14.2M expected this year from the Jewelry Division - can commence and about the first 5 weeks of operation will be reflected in 2022 Q2. -------------------------------------------------------------------------------------------------------------- Performance / Achievements
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target was to increase revenue by 30% [source: 2nd video] - achieved $10M+ up 35% [source: PR April 1].
- Reached the 100K Postive Feedback major milestone for its eBay store on October 7, 2021 [source: PR October 12, 2021].
- $1.615M in capital for increased inventory raised through the first phase of the Public Offering.
- Operating expenses reduced by 10% in 2021 [source: 2021 Annual Report]
- Total Buyers: up 15% in 2021 over 2020.
- Repeat Buyers: up 20% in 2021 over 2020.
- 2022 revenue for Weeks 1-20 - already $5.409M.
- Average weekly revenue now $270K - compared to $192K in 2021 - up 40% - on top of the 34.8% already achieved in 2021.
- Additional $1.274M in sales Weeks 7-20 compared to overall 2021 weekly average due to increased cash flow and hence inventory.
- Public Offering worked exactly as planned - so 300M shares cancelled as first step of Shareholder Protection Initiative - 206.25M from the Unrestricted Outatsnding Shares count.
- 2022 Q1 had Gross Profit of $613K and Net Profit of $100K+ for just the Jewelry Divison. ------------------------------------------------------------------------------------------------------------- 2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At May 19, 2022
$SFLM revenue in 2021 was: $10.001M
$SFLM eBay/1stDibs 2022 revenue estimate - not including additional revenue streams from NFT Division, Metaverse Division and Bitcoin - based on Weeks 1-20: $14.06M
Multiple x 10:
- SFLMaven jewelry core business.
- Add 7 x collectible companies and grow to same level.
- Add NFT Division of SFLMaven.
- Add Metaverse Division of SFL Maven.
10 x $14.06M = $140.6M
Market Cap based on Total Outstanding Shares of 1.809 Billion: $0.0777
Price based on Restricted still being Restricted or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 [none have so far] - so based on Unrestricted Outstanding Shares of 1.493 Billion: $0.0942
Short term for just the Jewelry Division revenue: $0.0078 / $0.0094
This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure. -------------------------------------------------------------------------------------------------------------- CEO Videos
https://vimeo.com/711712239 -------------------------------------------------------------------------------------------------------------- Corporate Video - Released April 8, 2022
https://www.otcmarkets.com/stock/SFLM/overview -------------------------------------------------------------------------------------------------------------- Plans to uplist to OTCQB - will require sustained bid above .01. ------------------------------------------------------------------------------------------------------------- Public Offering
A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.
With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:
- $1.615M in capital was raised in 2021.
- Only 352.5M of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs (see Share Structure section notes).
From December 16, 2021 onwards, there has been a Public Offering of 2 Billion maximum offered at prices that are varied periodically to offer a discount to institutional level investors / large account traders who can meet the minimum of $50K initial purchase, minimum of $10K follow-on purchase and other relevant qualifying criteria.
The increase in Unrestricted Outstanding Shares posted on February 9, March 11 and March 31, 2022 corresponded to a probable 8 x $50K / 62.5M share investments.
The increased cash available from the Public Offering enabled more inventory to be bought. This has already resulted in around $1.274M more in revenue in the past 14 weeks [$298K + $319K + $256K + $362K + $355K + $283K + $353K + $311K + $214K + $273K + $253K + $229K + $245K + $223K = $3.974M - average over $283K per week compared to an average of $192K per week in 2021 - [$283K - $192K] x 14 = $1.274M. -------------------------------------------------------------------------------------------------------------- Key Points - New Shareholder Protection Initiative PR'ed April 22, 2022
- CEO voluntarily returning 300M shares of common stock to the Company’s treasury.
- This is an initial step in $SFLM's newly initiated shareholder value protection campaign.
- It will reduce outstanding shares to protect SFLMaven shareholders from dilution risk.
- $SFLM's "financial reality has shifted over recent months" - see results from increased cash flow over last 12 weeks - "offering an opportunity to drive value for our shareholders in many ways, including proactive measures designed to eradicate dilution risk”.
- The 300M shares being returned is just the first step and alone will reduce the current outstanding shares by 15%.
- The 15% reduction "directly helps our other shareholders access value as the supply of shares drops and the potential for those shares to come into the market as share sales is eliminated."
- SFLMaven management "is committed to establishing a shareholder-friendly relationship with its common stockholders. Cash flows derived directly from operations so far in 2022 have granted the Company room to tighten up its capital structure."
- "Additional proactive measures targeting this agenda will be announced in future communications."
Authorized Shares: 5,000,000,000 [same as in January 2020]
Outstanding Shares: 1,809,275,173 [down 206.25M] [up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - down 206.25M April 1 > April 26]
Restricted: 315,504,231 [down 300M] [up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change September 9 > March 31 - down 300M April 1 > April 26]
Unrestricted: 1,493,770,942 [up 93.25M] [up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - up 93.25M April 1 > April 26]
Float: 1,100,020,942 [unchanged - as at March 31, 2022]
Note 1: It is only the Unrestricted Outstanding Shares / Float count that is relevant to immediate trading. Relatively low at 1.49B for a stock in the .0010 > .25 price range.
Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
Note 4: The 68.75M increase in July 2021 was not significant to the top long-term traders of $SFLM. 578M were traded in the 20 trading days concerned - including 286.5M on July 15, 49M on July 16 and 112.75M on August 4 [448M+ in just those 3 days alone].
Note 5: The 50M increase in August 2021 - all formerly Restricted shares held by insiders - was not significant to the top long-term traders of $SFLM. 343M were traded in the 27 trading days concerned - including 112M on August 4 when it ran .0042 > .0064 (52%) and 50M on August 13 when it ran .0040 > .0051 (27.5%).
Note 6: The 43.75M increase in September 2021 was not significant to the top long-term traders of $SFLM. 282M were traded in the 22 trading days concerned - including 71M on September 21 followed by another 60M October 5+6.
Note 7: The 187.5M increase January 21 > February 9 was not significant to the top long-term traders of $SFLM. 304M were traded in the 20 days concerned - including 52M + 71M + 82M + 51M on February 4-9 [256M in just those 4 days].
Note 8: The 187.5M increase equates exactly to 3 x minimum $50K / 62.5M investments at the Public Offering.
Note 9: The 281.25M increase February 10 > March 11 was not significant to the top long-term traders of $SFLM. 821M were traded in the 30 days concerned - including 82M on February 17, 64M on February 22, 80M on February 23, 58M on February 28 and 62M on March 1 [346M in just those 5 days].
Note 10: The 281.25M increase could equate to 4 x $50K / 62.5M initial investments plus some $10K follow investments or payments for services such as accountancy / PRs.
Note 11: The 93.75M increase March 12 > March 31 was not significant to the top long-term top traders of $SFLM. 760M shares were traded during the period including 218M on March 31 alone.
Note 12: The 93.75M increase April 1 > April 26 was not significant to the top long-term top traders of $SFLM as 644M shares were traded during the period and a further 450M April 27 - May 20 - including 130M on April 27.
Note 13: The increased cash available brought in over the last 14 weeks has enabled sales to be increased by $1.274M during the period [see Public Offering section above].
Note 14: The Public Offering having worked as required - as shown above - the CEO has returned 300M shares to the treasury thereby effectively cancelling the equivalent of the shares sold to bring in $240K in capital. -------------------------------------------------------------------------------------------------------------- PRs / Updates Since February 18, 2021
Ongoing PR campaign with 68 releases already.
Items referring to achievements surpassed by later results in 2021 and 2022 deleted.
2021
News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.
News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.
Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.
Update - April 11: "Another #Bitcoin conference in the books! Bitcoin 2022 Miami was amazing and very inspiring. We will continue to keep adding Bitcoin to our balance sheet each week."
Update - April 13: "$SFLM shareholders - Excited to announce that we just made our second Bitcoin purchase since we announced that we are adding Bitcoin to our balance sheet. This is just one important component for digital strategy which will position us for exponential long term growth."
Update - April 20: "$SFLM shareholders Metaverse plays are crucial to any business model right now. Those businesses not considering it or not getting involved will be left behind. Having a metaverse presence will be as basic as having a website in the next few years."
News - April 21. SFLMaven to Accept Bitcoin as Payment for Product Sales and Begins to Diversify Cash Holdings to Include Bitcoin with Series of BTC Allocations.
Update - May 6: "It was a great day to add to our #bitcoin holdings!"
Update - May 10: "$SFLM Team! Our eBay store jewelry will be on display and accessible through our Metaverse store. This is a great way to increase our core customer base while also intoducing our existing customer base to the metaverse. SFLM+EBAY+METAVERSE=GROWTH"
News - May 11. SFLMaven Announces Financial and Operational Performance Highlights for the Three Months Ended March 31, 2022.
Update - May 18. "$SFLM team! Fantastic to see the final final elements of the first jewelry store in the metaverse come together. We are finalizing the last little tweaks and the store should be ready within a few short days. Its a very inspiring moment!"
News - May 20. SFLMaven CEO Joe Ladin Updates the Company’s Growth Trend and Imminent Metaverse Launch on MoneyTV.
"Joseph Ladin of SFLMaven Corporation: Invest in all of your stakeholders”
https://thriveglobal.com/stories/2599162/ -------------------------------------------------------------------------------------------------------------- Business Article - December 31, 2021
"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"
https://www.youtube.com/watch?v=I3zdLR0wRsI ------------------------------------------------------------------------------------------------------------- Business Article - Getting Married In the Metaverse - April 23
Note 1: Details of runs in 2019 and 2020 of up to 433% have been deleted - still available to view in the contemporaneous record here.
Note 2: Now that we are expecting runs of 1000% > 2000% in 2022 from current levels, details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.
2021
Started breakout from .0038 (previous close) > .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from .0073 > .0091 on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from .0076 > .0091 on March 3 - 20%
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) > .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0060 (previous close) > .0117 on July 15 - 95%
Ran from .0018 (days prior) > .0030 by December 14 - 66%
2022
Ran from .0018 > .0024 on February 4 - 33%
Started move off 2022 bottom on March 1
.0008 > .0014 by March 7+8 - 75%
Ran from .0008 (previous close ask) > .0011 on April 22 - 37.5%
Ran from .0009 (previous close ask) > .0012 on April 27 - 33%
Maintained same bottom range - predominantly .0020 > .0052 (10% > 25% of the anticipated .02+ break) - for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask. By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count at the time - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range.
Increases in the Unrestricted Outstanding Shares over the last 148 days have not been significant to the top long-term traders of $SFLM as a proportion of the total volume traded (see relevant section above) and the greatly increased revenue achieved over the past 20 weeks - particularly the last 14 weeks - due to increased cash available for inventory is clearly evident.
On April 22, $SFLM launched its Shareholder Protection Initiative. The first step is a reduction of 300M shares - effectively cancelling out all the recent increases that brought in $240K in capital - which in turn enabled an additional $1.274M in revenue. More reductions are planned ahead.
Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks - taking out any walls put up by any legacy debt holders or those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.
When traders fail to hit the ask aggressively enough at the open, any legacy debt holders will continue to trade at current levels. When the ask is hit aggressively enough across asks, MMs acting for legacy debt holders move up. We should get past mass 1-tick flippers by .0015 and be back to a more normal few M per .0001 to .0015 > .0020 then much thinner still after that all the way to the .01>.02+ range.
Any manipulators leave themselves open to getting short squeezed - as happened in 2021 on March 24 and March 29 for 129% and 84% runs and again on July 15 for 95%. During several runs, legacy debt holders have been observed to push bids up and not start daily selling on the ask until a peak is reached.
A number of times in 2021 and 2022, more traders have been willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022 - especially during the phase when the company starts its qualification attempt to uplist to OTCQB which will require a sustained bid above .01 - and for trading on surge moves and short squeezes.
With many traders now known to be watching $SFLM at all times, those that try walking asks down are likely to get taken out by large buys - and lose shares at just the wrong time.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range - as is patience - this is a long-term play throughout 2022 into 2023. -------------------------------------------------------------------------------------------------------------- Performance & Outlook
$SFLM will remain a top profit pick for me throughout 2022 for self-evident reasons.
It is currently trading well below where its market cap should be both for its predicted 2022 eBay / 1stDibs revenue of $14.06M and for its planned 10 x revenue ahead with the NFT Divsion, Metaverse Division, Bitcoin enterprise and acquisitions under the Collectibles Marketplace Strategy.
The company exceeded its 2021 revenue growth target of 30% - achieving $10M+ / 35% [see relevant sections above].
It achieved net profitability of $6-figures for the first time in 2022 Q1.
$SFLM was also my predicted and actual top profit earner in both 2021 and 2020 due to the extent and frequency of its probable short squeeze runs. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.
It pays to be ready at all times for surges, uplisting to OTCQB and the long-term.
Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years for those who maintain a large inventory of shares at a variety of price points.Having plenty of shares - you don't need the cheapest - avoids the need to chase every time it runs and also locks up an ever increasing % of the relatively low float and thereby deprives new interest of cheap shares.
Cancel any left over ask sell orders at close to get the maximum gap up at each open - a few traders are still failing to do this.
Expect .02+ at some point ahead in 2022 - and much higher in the longer term as the up to 10 x revenue from the NFT Division, Metaverse Division, Bitcoin and Collectibles Marketplace Strategy kicks in (see forecast in earlier section) - and repeat runs in the meantime to . 01 > .0150 - as the following catalysts play out:
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven.
- Weekly eBay sales revenues visible to all share holders and potential shareholders on a continuous basis.
- Updates from the company on sales weekly and via PRs regularly.
- Planned opening of the Metaverse store in May.
- Updates on the progress of the Metaverse Division every week or so.
- Updates on the progress of the Bitcoin enterprise.
- Further share reductions under the Shareholder Protection Initiative.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Exploring other sales channels outside of eBay to diversify and expand its reach [source: PR July 15].
- Addition of a Shopify store - launch TBA [source: 8th video]
- Nationwide expansion of the NFT Division of SFLMaven.
- Collectibles Marketplace Strategy - acquire up to 10 x existing collectibles companies.
- Build revenue of each company to that of the current SFLMaven Jewelry Division - $1M+ most months of the year in 2021 / $1.17M+ per month now.
- Completion of audit to become "Fully Reporting"
- Uplist to OTCBQ. -------------------------------------------------------------------------------------------------------------- Websites / Social Media
Latest update for Week 20 ending May 19, 2022 [from eBay]
Previous Total Weeks 1-19: $5.186M
Revenue This Week 20: $0.223M
2022 Total Weeks 1-20: $5.409M
Note 1: Above totals derived by adding the weekly sales figures given by the company via Twitter each Friday [except for Week 20] . Totals in PRs put together by their media relations firm - and those that eventually appear in filings - may differ slightly.
Note 2: The majority of the revenue comes in each Thursday when the weekly auction ends.
Note 3: Estate items sold on eBay for almost 19 years - est June 2003 - revenue is limited only by the inventory available each week. This has been clearly demonstrated several times when desirable items were bought ahead of the auction eg "Buy It Now" sales August 1-4, 2021 were $51,696 and March 4-9, 2022 were $61,056 including a $35,000 item.
Note 4: 2021 Total Revenue: $10.001M.
Note 5: Pro-rata estimate for 2022 revenue - based on sales in Weeks 1-20 and not including the anticipated additional new revenue streams from the Metaverse Division, the NFT Division, Bitcoin or acquired collectibles companies - 52/20 x $5.409M = $14.06M.
Note 6: Average revenue per week in 2022 to date is $270 - compared to $192 average for the whole of 2021 - which represents 40% growth.
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