If only our CEO could understand that ... I however believe that she is a believer that if you have a good offering you can only succeed ... Many found out how crazy such a belief could be ...
Will anyone convince her that people (read new mothers) will not buy somethimh they not even know exist.
How about we strategically blitz markets where we have been longest so that those shelves get cleaned out and wholesalers need to buy more to restock retailers shelves? FOCUSED marketing dollars are the best ones to spend.
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