Advertising there must be so expensive. I can't imagine that being very cost effective right now. Honestly when I went to the derby it was mostly rich kids and people gambling. Didn't seem like much of a horse owner crowd. Obviously they're there, but again the bang for your buck there just couldn't add up IMO.
I think focusing on getting more clinics involved and going international would be Isopet's best interest right now especially cost effectiveness wise. The clinics are the best source of advertising when the doctor can offer the treatment over the owner finding out and the chances of that owner actually needing it compared to someone sitting with the doctor.
I'm all for extra advertising to pet parents, but I think that's more down the road.
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