It would be great if they can get more exposure. Snorkel venues may add it to the program but it comes with some increased problems liabilites. Taking unprepared down to 30' and a panic assent does not give establishments an incentive to use them as there are more hungry lawyers than divers. Already certified would be the clients to target on vacation that didn't plan on diving or haven't dove in awhile. I have know several dive shop owners and most never got rich doing it, but it offered them great dive trips when they put a group together, book 10 get one free.
One owner I know that sold his shop which was big, had his own pool and did swim lessons as well, kept his online sales business which is where the money was made. I may enter later but for now continue to watch.
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