Total load of bs, sorry, but it is. There is such a thing as brave awareness and building a brand. While you're correct that a bad first impression is hard to recover from, that has nothing to do with growth at a certain rate. Proper brand awareness would've propelled and helped to fund growth while building buzz and momentum. You do not wait to start building your brand. While you might take a measured approach towards sales marketing to prevent from overwhelming your business, there is no excuse for a failure to build brand awareness and your client base accordingly. Given Gary's horrible decision to build out werks (something that should have wanted into the business need arose, the money spent on weeks should've gone towards marketing) they should've been jumping all over marketing and awareness. It's a total disservice to the business and its shareholders. There isn't a single person in pct leadership who understands growing and building a business, and not a single person who understands marketing and brand awareness.
There's no excuse for it.
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