Big picture thinking. Would also be useful in evaluating one's competition, by location. AND, further evaluating existing targets...especially larger chains outside of one's area of immediate local expertise. Why pay too much or go nowhere? I think the focus for this immediate use based on an economy of scale may well be in different States as an independent way of verifying the data for target companies. As an aside, we know they are metrics driven and all the while CO's Western slope and four corners still beckon.