I think they have reached the saturation point for new subscribers in the U.S. Their option now is to raise rates, which they already have done. I know of no one who would cancel their subscription!
NFLX plunging 25%. Ouch! They actually reported a decline in subscribers. And they're guiding for even more subscriber losses. Good luck if you play it for a bounce, but the big AH drop in the stock price seems justified.