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J-Rhino

02/07/07 12:31 PM

#56274 RE: olemiss1305 #56271

The NASCAR ad was probably the most expensive because it has the largest circulation. The program ads are seen mainly by those who attend the events: 80K for the Super Bowl, 16K for the NBA all star game, so they are probably much less. Also, fans can order the Super Bowl program as a collectible so it has a longer shelf life.