Oh yeah, some folks just do not know how huge the Daytona 500 is! Some NASCAR stadiums can seat almost 250,000 people! Advid fans spend thousands of bucks on their favorite driver's merchandise, NASCAR liscensed performance products, etc! The Super Bowl might be the most expensive "event" when it comes to advertising dollars, but NASCAR makes more than Major League football and baseball combined, esspecially when you add in the merchadising! Mr. TrendGreen
P.S. So to answer you question Yankee(Giambi is my fave), there where many benefits for AERO to go public, ramping up production, higher visibility in the general populace, more medai exposure, etc