Are you surprised? How much did you expect with little to no market share through inadequate advertising? Having said that, developing companies have little to zero budget for marketing and that's a major barrier to improving the balance sheet. I think their efforts are misguided because I do know how and where they should go. It also takes longer than 2, 3, or 4 quarters. Seems to me you require instant gratifications. Doesn't work that way. Bigger challenge to new developing companies is having enough money to stay alive.
My comments are based on the premise that Joe didn't create this nightmare just to churn stocks, in and out for pennies. I'm not convinced. He seems to go on the cheap with staff and ads.
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