I agree with you wholeheartedly 100%. If a company is so successful then they should buy back their shares and retire them. It is common sense that unsuccessful companies don't make a profit and live off the shareholders. That is why they do RS's.
Investors that can't see this has some other view point that I can't see. If KGKG do a RS, the stock and company will not survive long term. With revenue comes profit. When investors support a company, there comes a time when the company makes a return by making a profit. No matter how small the buyback is, it shows the company is willing to pay back it's debts. That is, a debt to shareholders.
A RS does not pay back investors. A RS makes a company into a pump and dump stock. KGKG is a thriving company with revenue and assume profits. KGKG is not a pump and dump stock, thus, a RS is not necessary.