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MasterSalix

03/24/22 8:33 PM

#6415 RE: HelloKitty8 #6414

Hey - I am doing well, I couldn't agree more. 100%. I see our unicorn for sure.

I agree, totally, there are concept battery companies that just have better backing and better PR that aren't making a dime and are worth silly amounts in M/C compared to AMNL (Billions of $$). They just have big-backers and better partnerships, currently. Also, they are committed to the battery technology they have, do not downplay its potential, and advocate and spread its importance.

An article was written in 2018 at thestreet.com, and in it the author, Jim Collins, said that AMNL's battery tech could potentially disrupt the entire industry...calling it "a potential killer app".

Everything looked good back then, the October 4, 2017 PR about the University of Utah study was a text book lesson on how to issue a PR...how to write, talk-up, and get the market excited about something...big...the next big thing in this area.

However, almost every single thing management did from that day forward, at least publicly, has resulted in where we are now.

Make no mistake, we are at this price because of AMNL's management. They are doing, much, much, better as of very late, but they need to learn from the errors of their past.

Here is how I see why we are again at sub-penny. And why we shouldn't be (JMHO):

On October 4, 2017, they started to discuss the potential of the battery tech and noted the University of Utah study results. That, along with the PR firm really helped turn the stock around - folks know about the massive debt the company has, and lack of revenues, and saw this as a potential new source of revenues....stock spiked from around .03 to .27.

However, out of an abundance of caution, or ignorance of the market, the CEO at the time downplayed the battery angle...constantly....at every turn.

Even on the Pro-Active Investors "news cast" when asked about it, he played up the fact that they sold a couple million bucks of surface stock, and downplayed the battery angle as "something they are working on"...

Then the stock sunk back to the .10 area. Then came the kiss of death - in another Pro-Active Investors "news cast", the CEO said that the battery tech was: "at least 3 years away"....what does that tell shareholders? Nothing happening for three years, sell, buy back lower....

And that is what they did...all the way to sub-penny...

The company never seemed to get it...they tried the old-hat ways of earning revenue from the clay and all that did was get them massively in debt and with a very small share price. The only thing that was going to save the company was something new, something that can generate much more revenue, something like the battery tech...so, be honest, but play it up, not down....they never did...

Then we changed CEOs.....guy did not issue a single PR....dropped IR firm....and went silent...

Then in comes another new CEO...he issues a PR and says the battery tech is "in the very early stages"....well, what have you been doing for the last three years, then? Stock sinks some more.

BUT, then a glimmer of hope....early last year AMNL got swept-up in a larger "all-electric" market hysteria that saw a lot of companies with anything to do with electric cars, batteries, etc., go way, way up. AMNL's stock goes from about .005 - .12 in a matter of a couple of months....they issued a PR to kinda "chime in" later on, but as I said at the time, without any forward looking statements or numbers it was "a nothing burger"...

With nothing else the rest of the year we sunk and sunk and sunk...some P/D outfits grabbed it for a week or two a couple of times, but with nothing from the company, folks didn't know if the tech was abandoned, wasn't working out, or if the company was even operating....

That is why the $200,000 grant award in Summer of 2021 was so big - if they would have issued that in a PR that would have laid all that to rest and I believe, by now, the share price would be multiples higher...missed opportunity.

Recently, they have finally re-engaged the public and are finally letting us know that they are operating, making deals, and continuing the battery angle....

To me, this should, by itself...get the stock back to the .10 area over time. Now, the market stinks right now, and it isn't as good as the past few years...so maybe discount some...but it should be at least 10 times higher than it is now. Problem is, folks see how they burned past shareholders by going dark before...no one wants to be a bag holder...so it is going to take some time for them to convince folks that it isn't just one $270,000 deal, it isn't just a couple of tweets...that it isn't 2017, that this is a real workable disruptive tech that they are committed to.

If we look at revenues and debt etc., we are really in not all that different a place as in 2018, except we have a bit more shares and a much, much lower share price...AND, as you point out, we actually have a provable technology and are further along then we were back in 2017 towards commercialization.

This time, management has to inch their way back, keep closing deals, keep letting the public know they are operating, and claw its way out of this - we can't have months of silence anymore. Also, the company has to be careful..in 2020 they said they were in "early stages" they HAVE to be further along in 2022....enough with the "early stages" stuff...

To raise share price they have to get people excited about owning the stock again, not thinking they can come back years later, if at all...and certainly not worried that the company will go dark and go to zero.

They need to keep closing deals and talking about EVERY. SINGLE. ADVANCEMENT. of the battery tech, and folks will get FOMO and the share price will go back to where it should be....then actually produce something, partner with some major players, etc., and all bets are off.

I think they can do it....and that is why I am here buying all I can in the sub-pennies...again.