I don’t think there is anything secretive about it, he set a time line and he is following the timeline. And to be honest he probably doesn’t care if you own stock or not. He has a goal and a timeline sit back and enjoy the ride it will get there one day or not.
My thing is if he has all the coaches and locations, question is why is he not releasing that information, why just release 1 coach. That has nothing to do with a timeline Frank is just making a choice to do it this way, and if website is release without much information about coaches locations players it will hurt stock more