Plus Discovery is splitting from At&t in becoming their own stock entity. This will give them access to the capital markets inorder to further fund their operations and expansion. So it'll definitely grow and reach out to more than 200 million people.
"The deal with Discovery Sports will bring live coverage and highlights content of all SLT events to Eurosport 1 and 2 with a potential broadcast reach exceeding 200 million viewers. Discovery will also harness its streaming products – discovery+* and the Eurosport App – to bring live and on-demand coverage to its subscribers while stories from the SLT will be told via Eurosport.com – Europe’s number one digital sports destination."